The Brand Ontologist

Samadara Ginige has worked as a logo designer and brand strategist for over fourteen years, with clients across thirty-two countries. Her path began elsewhere. Trained as a software engineer, she taught herself graphic design in 2011 and has practised it ever since.

With her years of experience and experimentation, Samadara has propounded that an identity cannot be designed. It can only be liberated. She believes that the identity already exists within a business. It does not need to be invented. Samadara strives to liberate it from the noise, in the form of a timeless mark that portrays the true identity immediately to the receiver. Any attempt to force an identity onto a company or a product results in confusion and eventual failure. Every brand identity commission she takes on is driven by this conviction.

Samadara believes that only a human can understand another human's true feelings. The vision of a founder is more than a written statement. It is a mix of emotions, from excitement to ambition to fear. Samadara, as a founder herself, deeply relates to the agony and the joy of dreaming, planning and working against all odds. Samadara understands the insecurities and perseverance felt by every entrepreneur to keep going. She knows what it feels like to build a brand over many years and wanting to build a legacy. This human connection is a necessity to design a logo mark for their inherent identity.

Her work has been featured in Abduzeedo, FromUpNorth, SendPoints' Branding Elements Logos 3, and Creative Talk of Asia's Hidden Gems. Her best accolades come from her clients who have developed a lasting trust in her mastery.