Home

The Brand Ontologist

Portrait of Samadara Ginige

The Practice

Fourteen years. Thirty-two countries.

Samadara Ginige has spent fourteen years designing brand identities for founders, growing companies and corporations across thirty-two countries. Her work is defined by restraint — the conviction that the strongest identity is the one with nothing left to remove.

Brand Ontology grew from that practice: a repeatable discipline for finding the identity a business already holds, and giving it a single, enduring form.

Recognition

Debut Solo Exhibition

SIMPLICITY, the debut solo design exhibition by Samadara Ginige at the Lionel Wendt Art Centre Visitor viewing framed logo prints at the SIMPLICITY exhibition Visitor viewing a wall of logo prints at the SIMPLICITY exhibition Visitor viewing framed bird and icon logo prints at the SIMPLICITY exhibition Overview of the gallery hall at the SIMPLICITY exhibition Visitor viewing a framed flying bird logo print at the SIMPLICITY exhibition

SIMPLICITY was the debut solo design exhibition by Samadara Ginige. Featuring over 50 of her designs in logo, branding, typography and graphic mediums.

Venue Lionel Wendt Art Centre
Dates 3–4 Sep 2016

Interviews

Designers' Interview A' Design Award
Think Before You Hire Echelon Magazine
Simple Yet Sophisticated Design Magazine
Hidden Gems Creative Talk Asia

Publications

Hidden Gems Creative Talk Asia
Samadara Ginige Logo Branding Element Logos 3
23 Type Logos Digital Synopsys
Typography Typostrate

Quotes

The sg Monogram

Samadara Ginige sg monogram

Two letters resolved into one form. The monogram is the philosophy made visible — proof that an identity, once found, needs nothing added.