VALE BIKES
BRANDING
2016


Vale Bikes (Vale) is a bike brand by "Carbon Bike Development PTY LTD, Australia", building custom handmade carbon fiber bicycles. Vale carbon road bikes are handmade by specialist frame builder Tristen Tucker.

Ride Vale - Be Fast, Be Free!

Vale Bikes logo won the A'Design Award in 2017
Vale Bikes Logo
Vale Bikes Logo-Mark

Requirement:

The logo needed to reflect that the Vale Bikes are rare and exclusive while they are strong and handmade. It also had to depict freedom, speed, elite and seriousness.


Concept:

Peregrine Falcon is the world's fastest animal when nose-diving for prey. Which depicts the speed of the bike. It also conveys a feeling of racing. While diving, the falcon brings its wings close to its body. The wing is shaped into a thunder-bolt to depict the strength of the bike. In the negative space between the wing and its' body a path/road is formed which represents the name of the brand "Vale". Vale is a word derived from Latin and Old English meaning "Valley".



Logo and Brand Identity:

Brand Identity
Business Card


Brand Identity
Custom Designed Typeface - Vale Regular


Brand Identity
© Vale Bikes


Brand Identity
© Vale Bikes
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