BELLUS
LOGO
2014


BELLUS is a high-end apparel manufacturer in the UK. Their choice of symbol was the Doctor Bird.

Project on Behance
Bellus Logo
Logo Mark Formation

Research:

The Doctor Bird (Trochilus polytmus) is the common name for the Swallow-Tail Hummingbird, the national bird of the country of the company's origin, Jamaica.


Concept:

The design depicts the signature flight pattern of the long-tailed bird with its' wings flapping inward and its' tail curled up making a perfect circle.

Final Logo:

BELLUS
Embroidered
BELLUS
Steel Badge
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