HOUSE OF PAIN
BRANDING
2019

House of Pain is an athletic fashion brand in the USA. The client wanted a monogram logo which represents fitness with the complete brand identity.

Project on Behance
House of Pain Logo
Monogram Exploration

Concept/Sketches:

Idea exploration was based on monograms. Dumbbell was used as part of some of the concepts to depict fitness.

Final Logo:

Image Title
Final Monogram


House of Pain
House of Pain Monogram
House of Pain
House of Pain Logo

Brand Identity:

Image Title
Business Card


House of Pain
Letterhead
House of Pain
Envelope


House of Pain
Price Tag
House of Pain
Label


House of Pain
Tissue Paper
House of Pain
Gift Box
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LOGO